Social Promotions N Real Estate

We all know the traditional methods of selling real estate, but with market turning uncertain and unpredictable, and the huge costs related to traditional marketing, one of the reasons that many professionals are no longer using radio, television or print ads to sell, any more.

But selling has to be done, then how to sell? One choice is to stick with the old and get tired with hardly or no good results, or second choice is to adopt the new and unique, be creative, have fun, sell more and enjoy. These days the current trend is people are becoming less social offline and more social online. So the action plan is to direct towards Social promotions online, we are discussing here about the huge potential this new medium of marketing brings to us at no extra cost.

But there are ground rules which apply to all types of networking. The real purpose of a social networking sites is to build relationships, networking, knowing people, understanding them. Don’t mix self-promotion with social networking. The rules of the game apply online as much as it does offline. People like to buy from the person they like. So make people like you online as well, not through self-promotion but through genuinely being interested in other people. Inbound marketing is the key, marketing that does not need to be intrusive or interruptive, one of the most organic and effective ways to accomplish these goals.

Social networking is the prime example of effective inbound marketing – if done right of course, we can reach our target audience and win them too. We have to effectively tap the online, unlimited resource, the place where a pool of prospective clients continues to grow each day. Every real estate professional knows that selling homes isn’t about buildings, it’s about people. They are living emotional beings, who buy and live in the buildings, don’t treat them like machines.

There is a difference between advertising and networking, develop networking. Be energetic, enthusiastic and passionate on line, tweet your enthusiasm to everybody out there. Passion breeds passion. What are the effective methods online to attract footfall to your site; make people interested in what you are doing. One approach is to create contests and special offers. For example:

1. Photo Contest on Facebook
2. Vote Contest on Twitter
3. Sweepstakes on Twitter
4. Video Contest on Facebook
5. Pinterest Tab on Facebook

Use Twitter/ Facebook and blog/website for these types of contests. Get a little crazy and creative – loosen up and have a bit of fun. Enjoy being with people, understand them a bit, know their needs and then offer them what they want. Usually done by connecting emotionally with the buyer - establish and maintain a connection between the property and the potential new customer.

We know that video upload has been around for a while. We’ve seen the cheesy “buy the property” videos and the nothing-more-than-slide-shows-set-to-music videos. Creative use of video, however, is a concept that is just starting to take off as more and more sales professionals begin to feel comfortable stepping away from the herd. Go ahead show your creativity here, come out with some great, different ideas and concepts, load them and make clients interested.

Videos, email marketing, mobile apps marketing, blog articles, and micro-blogging efforts should all be working in one concentrated effort, in order to get as many qualified, relevant visitors back to the main website as possible. Since the objective of all online marketing and social promotions is to drive traffic to the main website, we need to have a well-designed site that is easy to navigate. A well designed website should be both eye-catching and informative. We should be able to generate more leads than we know what to do with. Just remember, website should be working for us, not vice versa. If it is not then one needs to reassess the website and marketing strategies. Go ahead be creative.

Emerging Prime SEZ

Gwalpahari area of Gurgaon, where usual concrete jungle has not yet been planned or even proposed later; is a perfect location to stay and work amidst beautiful natural set up. It is like working in a resort and staying in a forest.

With Gurgaon expanding in all directions on Sohna road, New Gurgaon sec- 82 to 88 till manesar and Gurgaon extension etc…; we have never looked at this potential side of Gurgaon which abuts, rather is an extension of south Delhi, just adjoining Chattarpur farms.


With existing Gurgaon already exhausted, this Gwalpahari area is poised for more expansion and addition of commercial and residential complexes in the near future, the government is improving connectivity both within Gurgaon and between Gurgaon-Delhi-Faridabad. Wide link roads between Vasant Kunj- Mehrauli Road and Gurgaon and between Andheria Mor and Faridabad road through Mandi Road and Gwal Pahari are being improved. The 10-km road has wide service lanes on each side, with provisions for street-lighting, footpaths for pedestrians, road signage and street furniture. As this road is being constructed it has decongested the heavy vehicular traffic entering Gurgaon from Faridabad in order to reach the National Highway-8.

The road cuts through the Aravalli Hills to make the distance shorter between the Gurgaon-Faridabad bypass road and areas like Sohna and Manesar etc. The road starts at Gawal Pahari village and connect upto Ghata village. This not only eases traffic from Faridabad which otherwise used to enter Gurgaon at Genpact crossing on Golf Course Road to go to Southern Peripheral Road, NH-8, Sohna or Manesar and ahead but also is a faster link for the upcoming sectors 58 to 67.

Now the real estate development along Gurgaon-Faridabad Road, is in a boom phase. The scenic view of the Aravali hills and the valleys offered by the residential and IT- SEZ projects under construction in this area has ramped up the demand in this area. Already, this developing zone has a 9-hole golf course. The prevailing rate of housing projects here is in the range of Rs 7,500-10,500 per sq ft. Gurgaon-Faridabad Road is shaping up as a prime location for real estate development with fast connectivity and improving infrastructure. Projects like Valley View by Ansal API; ASF’s Isle- De- Royale, Residences; Ninaniya’s hotel project, IREO Group’s Gurgaon Hills, Krrish Group’s Province Estate, Paras’s Trade Centre, etc, have already been launched on this road. Ansal API is the first developer which has delivered a realty project in Sector 1 along the stretch, handed over for possession in 2008. It has 14 towers, lavishly designed, over 23 acres.

IREO Hills within this region, is a high-end exceptional post degree residency, all apartments are very well created by utilizing top quality associated with architectures. This developing realty region is proving to be a good residential location owing to its excellent connectivity with Noida, Ghaziabad, Gurgaon, and South Delhi. The master plan of the area envisages a future Metro line, provision for wider roads, parks, along with a good combination of commercial and residential mix of projects. This stretch connects the economic centres of neighbouring states like Haryana, Rajasthan, Delhi, and Uttar Pradesh. This road also connects Agra, Jaipur and other historical places of Rajasthan and Uttar Pradesh. Tourists coming from T3 airport or from Jaipur will also find Gurgaon-Faridabad Road highly convenient and time-saving for reaching tourist spots like Agra, Mathura, Vrindavan, etc.

The area is now one of the most sought-after IT SEZ destinations in the NCR. Saying this just to update about the ASF- Insignia complex, with 70 acres of lush green, existing SEZ in this area, is a lovely parcel of development, with already 1 million plus area up and operational, having IBM, Ericsson and TCS as major occupants and a unique residential project by the name of Isle De Royale, under construction, exclusively only for IT SEZ users.

Logix City Centre- A Brand New Universe

Today there are n number of commercial projects announced in Noida, many just on conception, others under planning, very few under construction, and actually how many will be delivered and as per commitment, no one can comment. Just bringing another commercial project in front, but one that is way ahead in construction and on time for its delivery and commitments. Setting a new benchmark for commercial projects in NCR, Logix City Center is one of the first mixed – use commercial projects planned in the heart of Noida city.

Strategically located at the City Centre in Sector 32 this is one of the largest green integrated commercial destinations with retail, hospitality and corporate offices.

Spread over 6 acres, Logix City Centre has over 7 lac sq ft of retail and entertainment, over 4 lac sq ft of premium corporate office towers along with 250 keys 5 Star Deluxe Hotel by Westin and 150 keys Business Hotel by Hilton Garden Inn. Logix brings the largest PVR Entertainment City hosting a 28 Lane Bowling Alley by Blu O, an Olympic Size Ice Skating Rink by Sub Zero and a 15 Screen State of the Art Multiplex by PVR, lavish Food Court by Food Union with Casual Dining Restaurants. The shopping experience would include premium national & international brands including fashion department store by Shopper’s Stop, large hypermarket by Hypercity. 

Destination par Excellence:
• Located at the nodal point of Noida city Center Planned by Noida Authority
• Great accessibility with roads of 45 & 75 mtrs on two sides.
• Well connected to all parts of Noida South, East & Centeral Delhi through road & metro line
• The Business Nebula, with 20 m green belt on both sides.
• Most coveted office address in NCR • Exclusive state-of-the-art corporate office space.
• Intelligently designed facilities providing long term infrastructure solutions.
• Super efficient floors equipped with modern corporate amenities like.
 • Hi tech business center:-   Actual Site Progress:

Yamuna Expressway – Upcountry Living

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Where the air is cleaner, the grass is greener, and there is almost always a rainbow to be found somewhere in the sky. No jokes, seriously, one should visit to explore more!!! The largest Upcountry community, as well as the closest to Noida, Gr. Noida and Delhi, offers country living at an affordable price, in a convenient location ideal for any commuter.



Homes on Yamuna e-way range from humble starter homes to beautiful new developments, bungalows to small farms and much more. It is an area with all modern facilities at your door step, like world class racing track- F1, cricket stadium, 600 acres of tech zone, state of art higher education universities, shopping malls and above all, planned and theme based townships. For the investors willing to reap good profits in the future, Yamuna Expressway is coming up as a suitable location to invest your money. Here, the buyers can get affordable properties along with the ones that resemble ultra-modern infrastructure. Many reputed developers like Supertech, Jaypee, Logix, Sunworld, 3C’s, HDIL, and Orris are coming up with exclusive projects at Yamuna Expressway.


Lot of investors from nearby cities like Agra, Ferozabad, Aligarh, Mathura etc are also considering Yamuna e-way for investment. NCR and Delhi prices have seen a rise of 64% in the last three years, and prices in suburbs of NCR have grown around 50%. Noida, Greater Noida, Gurgaon and Ghaziabad have witnessed around 50%, appreciation in the last three years. Areas like KP -3 and KP - 5 in Greater Noida have witnessed major growth in the past 3 to 4 years and this is set to accelerate once the high profile Yamuna Expressway sees real estate development with a faster pace. This will act as a catalyst to the real estate prices in the region with prices increasing faster than the last 2-3 years.

Happy Investing !!!

Set Yourself Apart in Real Estate Selling

As is the case with any kind of product selling, even in real estate, all it takes to succeed is a little common sense, some smart work and lots of hard work. For people who are ready to learn the ropes and get a hang of it eventually, property selling is a sure shot way to earn handsome returns. As a real estate selling professional, you will be able to set yourself apart through the proper use of real estate social media marketing. As far as marketing of your services goes, visibility is the key to sales and success. Ultimately you have to set yourself apart from other salesmen and how is that possible?

Did you ever wonder why some Salespeople get all the business? It seems like they know everything about the product, as well as mastery of the sales skills. Wouldn't it be great if we had a plan to accomplish that could ensure a conversion? Plan is YOU, yourself, we need to work only on our self and that is something which is in our control. Just think otherwise also what else is in our control?? You’ll need to distinguish yourself…YOU and what you stand for…before you'll see success in real estate selling.

Personal branding is now more important than ever in communities. People are buying you. If I don't like you, I'm not only NOT going to buy from you, but I am blocking you and telling all my friends what I think of you too. That's the power of social networking. We all talk, and word of mouth can be your best friend or your worst enemy. When we buy something for our self we tend to look for things that are a little different than what everyone else is buying. I may like the main idea behind a trending product, but generally I don't want to be just like everyone else. I'm weird that way. You're selling yourself and YOUR personality, so be different. Be liked, or be hated, but be the best you can be at either! Choose Who/What You Promote Wisely: Another old saying to remember is, you are who your friends are. Like it or not, who you associate with or the products you promote all affect the perception people have of you. The image I want to display is one of authenticity and professionalism. And by professionalism I mean knowing my stuff and calling things as they really are.

  You will never get people to really like you for who you are if you are never really YOU in front of them. Market yourself as authentic you. Like people. Smile. Care. Listen. Learn. Share. In the process you'll find that opportunity to promote your products but what people will remember is YOU. By the way, if you don't find fulfillment or happiness in what you do, you might as well go back to having a job which you love to do, specially sales is to fall in love with the product yourself first, to be happy selling it, enjoying it every minute. What makes you decide to buy from someone? What quality or perception did you pick up that made you say yes to that person? How can you adapt the same qualities into your own personal branding plan of action? Can you see where you can do things differently now? Please share your comments below.